Scrum is an iterative and incremental agile software development methodology for managing product development.

It defines “a flexible product development strategy where a development team works as a unit to reach a common goal”, challenges assumptions of the “traditional, sequential approach” to product development, and enables teams to self-organize by encouraging physical co-location or
close online collaboration of all team members, as well as daily face-to-face communication among all team members and disciplines in the project.

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